Responsibilities

• Owns content strategy, planning, and performance reporting across blog, email, web, and sales and marketing collateral; individual contributor role with no direct reports.
• Content Strategy & Creation
• Owns content strategy and planning, understanding the language, buying triggers, and technical depth of our specialized fleet and insurance audiences.
• Plans and drafts copy for all marketing collateral, including blog posts, white papers, guides, checklists, emails, ads, webpages, and webinar content.
• Interviews subject matter experts (internal team members, partners, customers) to translate technical and regulatory concepts into clear, credible, authoritative content.
• AI-Assisted Content Workflows
• Builds and maintains AI-assisted content workflows that produce accurate, on-brand content at scale, including clear QA and editing processes to catch errors, hallucinations, and generic AI voice.
• Search Visibility (SEO & AEO)
• Owns blog strategy end to end: planning, drafting, and optimizing every post for discoverability (SEO), citability (AEO), and conversion.
• Drives AEO strategy: structured data and schema, content formatting for AI answer engines, entity and authorship signals, and ongoing testing of what improves AI visibility.

Requirements

• Demonstrated ability to write with authority about insurance, or another niche, technical, or regulated industry (financial services, healthcare, legal, cybersecurity, etc.).
• Strong foundational knowledge of SEO best practices, with growing or established expertise in AEO: what it is, which components matter (structured data, content structure, entity authority), and how to test and improve for it.
• Proven ability to write content that performs across three dimensions: discoverable in traditional search, rankable against competitors, and citable in AI-generated answers.
• Excellent proofreading skills with extreme attention to detail.
• Ability to manage multiple projects and competing priorities independently.
• Proficiency in AP Style, Google Search Console, and Google Analytics.
• Experience with content management systems and with SEO/AEO tooling (Ahrefs, SEMrush, or similar).
• 4+ years of experience in content marketing, with direct ownership of strategy (not just execution).
• Direct experience building or operating AI-assisted content workflows at scale (not just occasional use of ChatGPT or Claude for brainstorming), with a clear point of view on how to avoid generic, inaccurate, or off-brand AI output.

Preferred

• Experience with HubSpot.

Benefits

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness & Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events