Responsibilities

• Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders.
• Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals.
• Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention.
• Translate established content marketing strategies into content marketing briefs, assets, campaigns, and optimization plans.
• Identify opportunities to improve audience engagement, conversion, search visibility, and content marketing reuse across channels.
• Partner with Communications to adapt and activate thought leadership for marketing use cases without duplicating ownership of thought leadership, editorial strategy, executive visibility, or reputation-building content.
• What success looks like: Content marketing plans are clearly tied to audience needs, marketing priorities, and measurable business outcomes.
• Write, edit, and optimize content marketing assets across formats including service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content.
• Translate complex business topics into clear, audience-centered content marketing assets that support engagement, demand generation, and conversion.
• Apply Robert Half brand voice, messaging frameworks, audience insights, and content marketing standards consistently across deliverables.

Requirements

• BA in Marketing, Communications, Journalism, English, or related field.
• 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles.
• Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth.
• Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets.
• Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles.
• Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability.

Preferred

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
• Experience with AI-assisted content marketing creation tools and workflows.
• Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams.

Benefits

• We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees.