Responsibilities

• Plan and write blog content, thought leadership, and case studies supporting demand-gen and ABM/ABS campaigns.
• Write scripts and outlines for podcasts, webinars, and short-form video, partnering with designers on production.
• Systematically repurpose pillar content (a webinar, a case study) into blog posts, social copy, email nurture content, and sales one-pagers, rather than writing each format from scratch.
• Partner with the Growth Marketing Managers on account-specific content for ABM/ABS target-utility campaigns.
• Build sales-facing content beyond campaigns: battlecards, objection-handling one-pagers, and email nurture sequences handed to sales and account management.
• Own editorial quality and consistency for Growth Marketing's written output.
• Apply GEO (generative engine optimization) best practices to all content, partnering with the Digital Marketing Manager on the company's broader AI-visibility strategy.
• Own and maintain a content calendar aligned to campaign priorities, and partner with Digital Marketing on tracking which content drives engagement and pipeline.
• Hand off finished scripts and long-form assets to the Brand Manager for organic social posting and community engagement.

Requirements

• 5+ years of B2B content marketing or copywriting experience.
• Portfolio of published B2B writing, including at least one long-form or pillar asset.
• Experience interviewing subject-matter experts and turning technical detail into clear, credible copy.
• Familiarity with SEO and demonstrated ability to adapt quickly as search and AI discovery change.
• Experience building a repurposing system rather than writing every format from scratch.
• Comfort directing and editing AI-assisted content production at scale while protecting quality and brand voice.
• Comfort partnering directly with sales-facing stakeholders on account-specific content.
• Process Requirements: Resume.
• Process Requirements: Portfolio link or three writing samples, at least one of them long-form.
• Process Requirements: One example of a single piece of content you repurposed across three or more formats.

Preferred

• Familiarity with GEO or AI-visibility practices a plus.
• French-language capability a plus.
• Utility or energy-industry knowledge a plus.

Benefits

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career