Responsibilities

• Own the strategy, systems and execution of content, driving measurable pipeline impact.
• Lead the development of an AI-enabled content engine that supports demand generation, product marketing and brand initiatives across the full buyer journey.
• Build workflows, processes and standards that allow content to be produced faster, with higher quality and with direct alignment to revenue outcomes.
• Ensure content is operationalized, distributed and continuously optimized based on performance data.
• Own the editorial calendar and content library aligned to campaign priorities and business goals.
• Lead the creation and repurposing of high-impact content across formats (thought leadership, reports, campaigns, web, email, social).
• Ensure consistency in brand voice, messaging and quality across all channels.
• Partner with internal SMEs and external resources to produce differentiated, credible content.
• Partner with Demand Generation, Product Marketing and Sales to develop content that drives pipeline and accelerates deals.
• Ensure all major campaigns are supported by content mapped to buyer journey stages and conversion goals.