Responsibilities

• Develop and produce high-quality written content across formats including blog posts, articles, guides, ebooks, email content, campaign assets, executive bylines, event content, and other marketing materials
• Support content planning across Parloa’s core owned and distribution channels, including website, blog, campaigns, social media, events, field marketing, paid programs, and partner co-marketing initiatives
• Translate complex product, market, and customer topics into clear, audience-relevant narratives tailored to different channels and personas
• Maintain strong editorial standards across content, including quality, consistency, brand voice, messaging alignment, and attention to detail
• Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Brand, Partnerships, and subject matter experts to develop content that supports business priorities
• Manage and maintain an editorial calendar to support timely and consistent content development and publishing
• Use SEO and performance insights to improve discoverability, strengthen content performance, and identify opportunities for optimization
• Leverage analytics and reporting to assess content effectiveness and support data-informed decisions on future content development
• Help scale content production processes and collaborate effectively with internal partners, freelancers, agencies, or other external resources as needed
• Support development of content for different audience segments and funnel stages, helping ensure relevance across campaign and lifecycle needs

Requirements

• You bring 3+ years of experience in content marketing, copywriting, editorial, or digital marketing roles, ideally in B2B SaaS or another complex B2B environment
• You have exceptional writing and editing skills and can adapt tone, structure, and messaging for different formats, channels, and audiences
• You are comfortable creating content across a variety of asset types and understand how content should be shaped differently depending on channel and use case
• You have experience working with SEO principles, content management systems, and digital content performance data
• You bring strong project management skills and can manage deadlines, priorities, and multiple stakeholders effectively
• You are collaborative and comfortable working cross-functionally with marketers, product teams, subject matter experts, and external partners
• You are able to turn ambiguity into clear, structured content and can balance strategic thinking with hands-on execution
• You have strong attention to detail and care deeply about editorial quality and consistency

Preferred

• Experience in enterprise SaaS, AI, customer experience, or another technical B2B category
• Experience working in a late-stage startup or fast-growing scale-up environment
• Experience with executive content, product launch content, or field/event-related content
• Experience managing freelancers, agencies, or external content contributors
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience