Content Marketing Manager

San Francisco, CA (Hybrid)

$160K/yr – $190K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and production to fuel enterprise SaaS pipeline at Outset.

  • Own the content strategy across the full funnel to support revenue goals
  • Must-have: 4–6 years of B2B SaaS content marketing
  • Standout: Primary owner of the content engine, partnering with founders and growth teams to scale

Job Description

Responsibilities

  • Own the content strategy across the full funnel (awareness, consideration, decision) to support sales-led revenue goals.
  • Plan and manage an editorial calendar aligned to product launches, campaigns, sales priorities, and existing content optimization.
  • Create content across multiple formats - from short-form video, to tools & templates and interactive demos, to webinars - move beyond traditional blog posts to tell our story and reach our audience
  • Manage existing content agency and plan how to scale content further using people or tools for video and content production, campaigns, and design, etc.
  • Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
  • Collaborate with our growth team to ensure content helps us hit pipeline goals through personalized and signal-based campaigns, social campaigns, and ecosystem partner campaigns
  • Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams

Requirements

  • 4–6 years of content marketing experience in B2B, ideally at a SaaS company selling to enterprises.
  • Portfolio that shows you can explain technical products clearly, tell a story, and write for different stages of the buyer journey.
  • Experience hiring and managing contractors and agencies to help with content production
  • Strong grasp of SEO fundamentals (keyword research, search intent, on-page optimization, internal linking) and how they map to content strategy.
  • Comfortable owning metrics: you know how to use tools like Google Analytics, Search Console, HubSpot/Marketo, or similar to measure impact.
  • Highly organized, able to manage multiple projects and deadlines in a fast-paced startup environment.
  • Experience with webinar programs, light design skills (Figma/Canva)

Benefits

  • Daily collaboration with founders , shaping the core product vision.
  • Exposure to and collaboration with design and research leaders at top global brands .
  • Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.
Outset logo

Outset

Outset is the start of something new and different in the world of F&B and hospitality - not just for the sake of novelty, but for the creation of something meaningful. Fresh perspectives that have blossomed from spontaneity and industry know-how.We’re not just a collection of brick-and-mortar spaces and trendy gastronomy. Outset is an idea, a meaningful conversation, a shared inspiration, and an ongoing dialogue – between you and us. We capture what’s intrinsic to all of us, from our shared wants and needs to our individuality and uniqueness. And it’s from that we craft authentic experiences – each and every day. Outset is young, ambitious, and proudly from the UAE – born, nurtured, and grown from its shifting sands, oases, palms, and waters. We speak the language of its soil, celebrating its past and preparing its future. Whether its food, dining spaces, art, or culture, you’ll find us firmly on the horizon, embracing new and exciting concepts, tastes, and spaces to set the benchmark for what’s to follow. We’re here to create the kind of experiences that light up the imagination, push the body, and touch the soul. And we’re doing it with hope, positivity, and excitement. We’re good with being different, unusual, and discerning. But while we’re proud to be bold, representing the hidden gems, the exclusively curated experiences, and the distinctively singular tastes – we want everyone to feel welcome. And as Outset grows and our unique take on everything shines through, we’ll continue to celebrate and build spaces, concepts, culinary adventures, and collaborations that speak to you, all while transcending what you know and presenting you with what can be.

Founded in 2022
Dubai, Dubai, United Arab Emirates
25 employees (6 in marketing)