Responsibilities

• Content Development & Execution: Support the planning and execution of content initiatives that support demand generation and sales pipeline goals.
• Content Development & Execution: Design marketing materials that communicate MARKETview’s value proposition clearly and effectively.
• Content Development & Execution: Manage multiple content projects at once, balancing deadlines, stakeholder needs, and available resources.
• Content Development & Execution: Develop thought leadership content, webinars, conference presentations, and event materials.
• Content Development & Execution: Coordinate the design, production, and distribution of mass marketing including campaign set up and audience selection.
• Content Development & Execution: Ensure content is consistent with MARKETview’s voice, messaging, and value proposition.
• Cross-Functional Collaboration: Partner with Sales to develop targeted content that supports lead generation, prospect nurturing, and deal acceleration.
• Cross-Functional Collaboration: Help gather feedback from Sales, Client Success, and MARKETview partners to identify useful content opportunities.
• Cross-Functional Collaboration: Support key content projects such as webinars, case studies, product guides, documentation, presentations, and related materials.
• Cross-Functional Collaboration: Work with internal stakeholders to translate complex ideas, data, and market context into clear, accessible content.
• Content Performance & Optimization: Monitor and summarize content performance across relevant channels.
• Content Performance & Optimization: Use available analytics to identify opportunities to improve content reach, engagement, and conversion.
• Content Performance & Optimization: Help maintain and optimize existing content to ensure it remains accurate, relevant, and effective.
• Content Performance & Optimization: Support ongoing improvements to content workflows, editorial planning, and distribution processes.