Responsibilities

• Develop and manage content that supports LeanTaaS’ business priorities, audience needs, and go-to-market goals
• Create high-value content across digital channels, including website pages, landing pages, blog posts, customer stories, webinars, campaign assets, and thought leadership
• Develop polished, executive-ready presentation content for webinars, conferences, customer-facing moments, and other strategic marketing programs
• Translate complex healthcare, operational, and AI-related topics into clear, credible, and engaging content for enterprise audiences
• Partner with Product Marketing, Communications, Customer Marketing, Demand Generation, Customer Success, and Sales to identify and develop the highest-value content opportunities
• Analyze content performance and use insights to refine editorial strategy, content formats, and content pathways over time
• Oversee website content, architecture, and user experience to support engagement, lead generation, and funnel conversion
• Own website-related KPIs, including traffic, SEO, engagement, conversion, technical performance, and pipeline contribution
• Continuously optimize landing pages, navigation, and content pathways to improve user experience and lead conversion
• Use keyword research, SEO best practices, and behavioral insights to improve discoverability, personalization, and performance
• Partner with technical and operations teams to ensure website forms, tools, and integrations function effectively across platforms such as Marketo and Salesforce
• Maintain and manage content systems and repositories, including Vimeo, Notion, CMS platforms, and other shared marketing tools
• Ensure assets are organized, accessible, up to date, and easy for marketing and sales teams to use
• Establish processes for content tagging, version control, and internal discoverability
• Support publishing workflows and help improve overall content operations efficiency
• Partner with internal teams and external agencies to execute content and digital initiatives successfully
• Work closely with Demand Generation to align content to campaigns, nurture programs, and conversion goals
• Collaborate with Customer Success and Customer Marketing to ensure customer stories, proof points, and outcomes are accurate and usable
• Support strategic marketing and sales conversations with relevant content, customer proof, and presentation materials when needed
• Manage stakeholder reviews and approvals for key content and storytelling assets

Requirements

• Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or English or equivalent years of related experience
• 5+ years of experience in content marketing, digital marketing, website management, or a related role
• Healthcare domain experience required, ideally in healthcare technology, healthcare SaaS, health tech, provider organizations, or similarly complex healthcare environments
• Exceptional writing, editing, and storytelling skills
• Experience creating content for executive and enterprise audiences, including presentation decks, webinars, and thought leadership assets
• Strong understanding of content strategy, SEO, website optimization, and content performance measurement
• Experience with content management systems, analytics tools, and marketing platforms
• Strong project management skills and the ability to manage multiple workstreams in a fast-paced environment
• Excellent interpersonal skills and the ability to collaborate effectively across teams
• Strategic thinker with a data-driven mindset and strong editorial judgment
• Comfortable using Generative AI tools such as ChatGPT, Gemini, or similar platforms to improve content workflows and personalization

Preferred

• Experience in B2B SaaS, enterprise marketing, or healthcare IT
• Experience supporting enterprise sales conversations with content and customer proof
• Experience with Marketo, Salesforce, GA4, SEO tools, and website testing workflows
• Proficiency with Notion, PathFactory, and website personalization tools
• Experience with Elementor and basic knowledge of HTML, CSS, or JavaScript for troubleshooting and web updates
• Experience working with freelancers, agencies, or content production partners
• Experience working in a fast-paced, remote environment

Benefits

• Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs