Responsibilities

• Turning research and customer insights into thought leadership
• Owning Knit’s organic LinkedIn presence
• Supporting executive thought leadership on LinkedIn
• Owning event content for a variety of events
• Building scalable, AI-enhanced content workflows
• Driving measurable impact on MQLs, SQLs, and revenue

Requirements

• 4+ years of content marketing or direct copywriting experience in a B2B environment (SaaS preferred)
• Extremely strong writing skills (long-form and short-form) with the ability to translate complex research into compelling narratives
• Proven experience creating content that drives measurable pipeline impact
• Experience owning or significantly contributing to a B2B LinkedIn presence
• Demonstrated experience using AI tools to enhance content production and optimization
• Strong visual taste with basic design proficiency (Canva, Figma, or similar)
• Experience collaborating effectively with internal or external designers
• Ability to make and revisit decisions based on real-time performance data
• Ability to produce long-form, short-form, graphic, and presentation-based content (or manage freelancers to do so)
• Ability to develop, organize, and maintain process documentation
• Ability to manage multiple projects and juggle priorities
• Results-oriented; proven ability to prioritize, drive, and achieve results under time pressure

Preferred

• Previous experience in market research SaaS, insights platforms, or go-to-market SaaS
• Strong SEO and data-driven content optimization experience
• Experience turning proprietary data into thought leadership
• Familiarity with HubSpot, Google Analytics, LinkedIn analytics, and modern marketing tech stacks
• Experience with light data analysis
• Experience with Adobe Creative Cloud (Illustrator, Photoshop, AfterEffects)

Benefits

• Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!
• Our Company Values We are the Championship Team. This means we: - Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”  - Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action  (When we see a need, we take initiative, and hold ourselves accountable to seeing it through). - Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.