Responsibilities

• Content Strategy & Editorial Ownership – Collaborate across the Marketing function to refine and execute Knit’s B2B content strategy; Develop, manage, and maintain the editorial calendar; Maintain content guidelines, tone, and messaging consistency; Identify content gaps and proactively recommend new initiatives
• Content Production (End-to-End Ownership) – Produce high-quality, research-driven content to drive traffic and convert target customers, including: blog articles, whitepapers, survey reports, case studies, email campaigns, web copy, sales enablement materials, and event/webinar presentations; Own content from ideation through distribution and performance optimization; Translate proprietary research and data into compelling thought leadership
• LinkedIn & Organic Social Leadership – Own Knit’s organic LinkedIn content strategy and publishing calendar; Develop LinkedIn-native thought leadership content aligned to ICP pain points; Repurpose long-form content into engaging LinkedIn posts; Partner with company leadership to support executive LinkedIn presence and thought leadership; Optimize LinkedIn performance based on engagement, reach, and pipeline influence; Collaborate with paid marketing efforts for alignment
• AI-Enhanced Content Creation – Leverage AI tools to accelerate research, ideation, outlining, repurposing, and SEO/AEO optimization; Build scalable AI-assisted workflows to increase content velocity while maintaining quality; Apply strong editorial judgment to ensure originality, accuracy, and brand consistency Continuously evaluate and improve AI-enabled content processes
• Design & Creative Collaboration – Maintain high standards for formatting, layout, and visual storytelling; Develop basic visual assets independently when appropriate (e.g., Canva, presentation slides, light graphics); Create structured creative briefs for internal or external designers; Collaborate with designers to ensure content aligns with brand standards and has the right look and feel; Ensure data and research are presented clearly and visually
• Cross-Functional & Customer Collaboration – Communicate cross-functionally across Sales, CS, Product, and Research to ensure content aligns with department goals; Interview customers and prospects to develop case studies and customer-led content; Develop content that addresses sales objections and supports pipeline acceleration; Support marketing initiatives including conferences, webinars, outbound campaigns, and events
• Performance & Optimization – Continuously iterate on content tactics (channels, formats, distribution strategies) based on performance metrics including traffic, engagement, downloads, meetings booked, leads generated, CAC, and pipeline impact; Use data to inform decisions and refine strategy

Requirements

• 5–7 years of content marketing or direct copywriting experience in a B2B environment (SaaS preferred)
• Extremely strong writing skills (long-form and short-form) with the ability to translate complex research into compelling narratives
• Proven experience creating content that drives measurable pipeline impact
• Experience owning or significantly contributing to a B2B LinkedIn presence
• Demonstrated experience using AI tools to enhance content production and optimization
• Strong visual taste with basic design proficiency (Canva, Figma, or similar)
• Experience collaborating effectively with internal or external designers
• Ability to make and revisit decisions based on real-time performance data
• Ability to produce long-form, short-form, graphic, and presentation-based content (or manage freelancers to do so)
• Ability to develop, organize, and maintain process documentation

Preferred

• Previous experience in market research SaaS, insights platforms, or go-to-market SaaS
• Strong SEO and data-driven content optimization experience
• Experience turning proprietary data into thought leadership
• Familiarity with HubSpot, Google Analytics, LinkedIn analytics, and modern marketing tech stacks
• Experience with light data analysis
• Experience with Adobe Creative Cloud (Illustrator, Photoshop, AfterEffects)

Benefits

• Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!