Responsibilities

• Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales
• Identify and interview customers and collaborate with them to publish both written and video case studies
• Produce high-quality guides and white papers derived from in-depth research and hands-on experimentation with various applications
• Create content for sales enablement and sell sheets that support new products
• Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
• Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
• Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
• Manage content creation and distribution across our digital channels (web, social, email, etc.)
• Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best