Content Marketing Manager, Events

Responsibilities

• Develop keynote and breakout presentations for first-party and third-party events, from audience briefs and session abstracts through outlines, decks, scripts and speaker notes.
• Partner with PMM and Product, and conduct research when needed, to make talks insightful, accurate and grounded in relevant product capabilities, customer examples and evidence.
• Interview speakers and subject-matter experts to draw out their expertise and turn complex material into a clear story with useful audience takeaways.
• Prepare speakers through content reviews and rehearsals, refining the presentation, pacing and delivery so they are ready for the stage.
• Work with Demo Studio to develop engaging demos and event activations that support the story, with clear briefs, speaker transitions and rehearsal plans.
• Own content workback plans for assigned sessions, coordinating contributors, reviews, approvals and rehearsals with Events and production partners, and raising risks early.
• Adapt strong event material into reusable presentations, webinar content and follow-up assets, working with channel owners to extend its value beyond the live event.
• Use audience questions, session feedback and speaker debriefs to improve future talks, and maintain reusable briefs, presentation templates and approved examples for the team.

Requirements

• Experience in content marketing, editorial, product marketing or event content, with a portfolio of keynote or breakout presentations and a clear account of their contribution.
• Strong writing and editing skills, including the ability to build a narrative, explain technical subjects clearly and write for spoken delivery.
• Experience interviewing subject-matter experts and working directly with speakers through reviews and rehearsals.
• The curiosity and judgment to research unfamiliar topics, test the strength of an argument and verify claims with the right experts.
• Experience collaborating with demo, creative or production teams to bring a story to life.
• The ability to manage defined content projects across multiple stakeholders and deadlines while maintaining a high editorial standard.
• Practical experience using AI tools to support research, drafting and iteration, with careful review of the final work.