Drive content demand generation for Tennr in healthcare/B2B SaaS, shaping campaigns across formats to move prospects through the funnel.

• Own end-to-end content marketing campaigns across recommended channels and formats.
• Must-have: 3–5 years in demand gen or content marketing in healthcare/B2B SaaS.
• Standout: Startup experience and in-person Chelsea office four days a week.

Responsibilities

• Originate and execute on content marketing campaigns across whichever channels and formats you recommend.
• Develop a true affinity for the problems our specific audience members face, and share what you learn with the team as you go.
• Improve our industry-specific knowledge and expertise over time.
• Work with the Brand and Design teams to keep all campaign work in Tennr’s voice and vibe.
• Work with Growth Marketing to understand our market and distribution options tactically.
• Help us uncover and capitalize on new shapes and types of content—video, web experiences, downloadables, calculators, and even free products could all be on the table.
• Help improve our analytics and observability so that we can tie Demand Gen efforts to revenue where possible and appropriate.

Requirements

• 3–5 years’ experience in demand gen or content marketing, ideally in healthcare, B2B SaaS, or healthtech.
• A college degree, or an additional comparable amount of work experience on top of the bullet above, demonstrating that you can usefully combine research and creativity to achieve concrete objectives.
• Solid writing chops.
• Enthusiasm for doing the work, and a preference for quality over “productivity” or box-checking.
• Experience working with contributors from other disciplines.
• An allergy to AI slop. At Tennr, we don’t use ChatGPT for writing, and we respect our audience’s time enough not to waste it with creative work we didn’t consider worth taking the time to make ourselves.
• Startup experience a big plus.
• Willingness to work in-person four days a week in our (fun, friendly, active) Chelsea office, with the fifth day remote-optional.

Preferred

• Startup experience a big plus.

Benefits

• Chelsea office
• Unlimited PTO
• 100% paid employee health benefit options
• Employer-funded 401(k) match
• Competitive parental leave