Content Marketing Manager

Merrimack, NH (On-site)

$83K/yr – $106K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Content Marketing Manager is responsible for content strategy, overseeing the company’s editorial calendar, and managing the development of content that drives creative and compelling campaigns, programs, and thought leadership for Connection
  • Collaborates with colleagues across the company to define an integrated content marketing strategy that aligns with Connection's brand messaging and speaks to buyer problems and industry themes to drive the buyer’s journey
  • Leads a collaborative process of ongoing content strategy development, editorial calendar management, review processes, and other activities related to the content lifecycle (development through retirement)
  • Understands and helps implement customer journey, and target content specific to the entire customer lifecycle, from top-of-funnel lead through renewal and up-sell
  • Optimizes messaging and marketing strategy based on campaign and promotion results
  • Ensures tracking mechanisms are in place for reporting purposes
  • Ensures content generated by members of the Sales, Marketing, Engineering, Product Management teams, and other subject matter experts consistently aligns to brand and voice standards
  • Supports demand generation programs with content designed to increase opportunities
Connection logo

Connection

3.2 Glassdoor

As a Global IT Solutions Provider, we connect people with technology that enhances growth, elevates productivity, and empowers innovation.Founded in 1982, Connection delivers valuable IT services and advanced technology solutions to organizations of every size and industry. We serve business, enterprise, and government markets—with tailored offerings for a variety of industry verticals, including healthcare, education, retail, manufacturing, finance, and more. Our staff of highly trained Account Managers, solution architects, and technical specialists deliver the end-to-end technology solutions and services today’s organizations and users need to function at their best. From digital workplace solutions to modern IT infrastructure and multicloud to supply chain and lifecycle, we have it covered—offering trusted guidance, cutting-edge technology, and instant access to efficient, worldwide procurement through our proprietary platforms and network of 500 suppliers in 174 countries. Our ValuesRespect: We are united by one common vision. We work together to create a winning culture built upon mutual trust and respect.Excellence: We focus on activities that drive results. We lead by example. We work to achieve excellence in all aspects of our business. We are always looking for better ways to serve our customers. Teamwork: We win together—all success is mutual. We are accountable to our customers, employees, and shareholders. We work as a team to effectively collaborate, and drive innovation. Integrity: We are honest and direct in all of our dealings. Honor above all else!Connection has been recognized with several accolades that reflect our commitment to those shared values, including:• Twice named one of the “Most Trustworthy Companies in America” by Newsweek.• Named “America’s Best-in-State Employers” three times by Forbes.• Recognized in the “Top 100 Technology Companies” by Businessweek.

Founded in 1982
Merrimack, New Hampshire, USA
3.9K employees (66 in marketing)
56% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
583.4K
Monthly Google Ads Budget
$53K
Traffic Source Mix
Search
41.3%
Direct
46.8%
Referral
7.6%
Social
2%
Paid
2.3%

Headcount Trend

Current headcount: ~3.9K

Marketing Team

Marketing Team Size
66 (2% of company)
Median Career Experience
22 years
Median Tenure
22.5 years
Marketing Roles Posted (Last 30 Days)
1

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