Responsibilities

• Create and edit high-quality content across multiple formats, including blog posts, website copy, email campaigns, social media content, one-pagers, thought leadership pieces, and campaign assets.
• Develop content aligned to buyer pain points and business priorities across every stage of the marketing funnel.
• Translate complex product capabilities, market trends, and industry concepts into clear, compelling narratives.
• Partner with subject matter experts, product leaders, and executives to transform insights into engaging customer-facing content.
• Apply SEO best practices to improve discoverability, search rankings, and organic traffic performance.
• Develop content optimized for Answer Engine Optimization (AEO) by anticipating and directly addressing buyer questions.
• Create content designed for Generative Engine Optimization (GEO) , ensuring Conga's expertise is retrievable and referenced by AI-powered search and large language models.
• Leverage keyword research, content structuring, internal linking strategies, and metadata optimization across digital experiences.
• Help manage and maintain Conga's editorial calendar, ensuring content production aligns with campaign objectives and business priorities.
• Maintain content standards, governance processes, and brand consistency across all channels.

Requirements

• 5+ years of experience in content marketing, copywriting, editorial, or related marketing roles, preferably within B2B SaaS or technology organizations.
• Demonstrated success creating content across multiple formats, audiences, and stages of the buyer journey.
• Strong understanding of SEO fundamentals and evolving content optimization disciplines including AEO and GEO.
• Experience managing editorial calendars and coordinating multiple content initiatives simultaneously.
• Familiarity with CMS platforms and content management processes.
• Experience supporting integrated marketing campaigns and demand generation initiatives.
• Knowledge of marketing automation platforms and content's role within nurture and campaign programs.
• Ability to collaborate effectively with diverse stakeholders while balancing competing priorities.
• Portfolio or work samples demonstrating strong writing, storytelling, and content strategy capabilities.

Preferred

• Experience within B2B SaaS, commercial operations, revenue lifecycle management, CPQ, CLM, or related technology markets.
• Familiarity with tools such as SEMrush, Google Search Console, Google Analytics, and content optimization platforms.
• Experience producing executive thought leadership content and supporting speaker programs.
• Understanding of AI-powered search experiences and emerging content discovery trends.
• Experience collaborating with global marketing teams and distributed stakeholders.
• Exposure to webinar production, event marketing, and digital demand generation programs.