Responsibilities

• Create and maintain a content calendar that supports key campaigns and business objectives
• Partner with branches and lines of business managers in creating copy and designs for ads, flyers, social media posts and community sponsorship requests
• Optimize digital content for SEO to improve search rankings and organic traffic
• Collaborate with subject matter experts to translate product information and banking topics into engaging and easy-to-understand content
• Provide marketing support to retail and commercial banking teams for community outreach initiatives, events, etc.
• Ensure all content meets regulatory and legal requirements
• Maintain consistent quality, tone, and style that align with brand guidelines
• Monitor and report content performance using tools such as Google Analytics, Hootsuite, and similar third-party platforms
• Participate in community events to increase bank visibility and develop business opportunities
• Complete all mandatory training sessions as required by management

Requirements

• Bachelor’s Degree in Marketing, Business Management, Communications, or other related field
• 3-5 years of experience in content marketing, preferably in the banking or financial services industry
• Experience with SEO, Content Management Systems, website analytics tools, and marketing automation platforms
• Proficiency in Microsoft Office software applications
• Exceptional writing, editing, and storytelling skills with attention to detail
• Knowledge of banking products and services, as well as industry regulations
• Responsible for the timely completion of all required compliance training
• Occasional travel and willingness to work evenings and weekends when needed

Preferred

• Experience with graphic design tools such as Canva or Adobe Creative Suite
• Proficiency in digital marketing tools such as Mailchimp, Hootsuite, etc.
• Experience in banking or financial services industry
• Knowledge of banking products and services, as well as industry regulations