Content Marketing Manager

Marlborough, MA (Hybrid)

$75K/yr – $110K/yrMid Level3+ years expFull time

Posted 8 days ago

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Job Summary

Own the end-to-end creation and optimization of B2B sales materials and tools, collaborating across sales, service, and marketing to close opportunities and measure impact through ongoing iteration.

  • Identify content gaps and opportunities with cross-functional teams
  • Develop and maintain decks, one-pagers, case studies, videos, and events
  • Track effectiveness and refine materials in long sales cycles

Job Description

Responsibilities

  • Partner with our sales, service, and marketing teams to identify content gaps and opportunities
  • Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
  • Work with distribution partners to co-brand materials and create scalable processes
  • Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
  • Adhere to established brand standards, using a consistent voice across all content

Requirements

  • Bachelors’ degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
  • 3-5 years of experience in creating B2B sales materials and collaborating with a sales organization
  • Ability to translate technical information into engaging stories for different audiences
  • Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
  • Ability to multi-task and manage multiple projects while keeping a strong attention to detail
  • Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
  • Ability to travel occasionally to company events

Preferred

  • An eye for visual and video design and ability to communicate with design vendors
  • Ability to synthesize various ideas into concrete steps and map them out. Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects.

Benefits

  • The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include:
  • - Base Salary Range: $75,000 - $110,000
  • - Eligible to participate in annual discretionary bonus.
  • - Benefits: Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.
Berkley Accident and Health (a Berkley Company) logo

Berkley Accident and Health (a Berkley Company)

Berkley Accident and Health is a risk management leader that helps individuals, groups, employers, and healthcare organizations to better understand and manage their risk. With clients ranging from small non-profits to Fortune 500 corporations, we deliver a wide range of insurance protection through our Accident, Stop Loss, Managed Care, and Group Captive programs. Berkley Accident and Health is a member company of W. R. Berkley Corporation, a Fortune 500 company and one of the nation’s premier commercial lines insurance providers. With employees across the U.S., we offer a small-company atmosphere with the resources of a Fortune 500 corporation. Our success starts with our people. To learn more, visit www.berkleyah.com.

Founded in 2006
Trenton, New Jersey, USA
295 employees (12 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
52.4%
Direct
29%
Referral
5%
Social
12.4%
Paid
1.1%

Headcount Trend

Current headcount: ~296

Marketing Team

Marketing Team Size
6 (2% of company)
Marketing Roles Posted (Last 30 Days)
1