Responsibilities

• Define and evolve TownSq's voice, tone, and personality across all social platforms (LinkedIn, Instagram, Facebook, YouTube)
• Build and execute a social media strategy that increases reach, engagement, and brand affinity
• Identify and leverage cultural trends, industry topics, and audience insights to keep content fresh and relevant
• Develop compelling, high-performing content (posts, short-form video, thought leadership, campaigns) that drives conversation and shareability
• Lead content planning through an editorial calendar aligned to marketing campaigns and business priorities
• Partner with design, copywriter, product marketing, and external resources to produce engaging content
• Oversee supporting content channels including blog, email newsletters, ebooks, landing pages and web content
• Manage publishing workflows, optimize content for SEO, and continuously audit and refresh existing assets
• Ensure consistency in messaging and storytelling across all touchpoints
• Collaborate with Sales, Client Success, and Product Marketing to align content with growth and retention goals

Requirements

• 5+ years of social media or brand marketing experience
• Bachelor's or associate degree in a relevant field or equivalent combination of education and work experience
• Strong written and verbal communication skills with attention to detail
• Creative thinker with a strong understanding of internet culture and trends
• Strong instincts for social tone, voice and brand storytelling
• Excellent collaboration and communication skills
• Self-motivated with the ability to manage many projects at once and meet tight deadlines
• Team oriented, flexible and able to adapt to changing priorities
• Eager to learn, take feedback and grow in a fast-paced marketing environment
• Preferred but not required with tools and platforms such as, Jira, Canva, Hootsuite, Instapage, Asana, Pardot.

Preferred

• Jira
• Canva
• Hootsuite
• Instapage
• Asana
• Pardot