Responsibilities

• Develop and Execute Content Strategy: - Design and implement a comprehensive content strategy that aligns with business goals and targets key audiences. This includes understanding market trends, audience needs, and competitor strategies.
• Content Creation and Management: - Oversee the creation of high-quality, engaging content across various channels, including websites, blogs, social media, email campaigns, and more. - Ensure content consistency in style, tone, and voice.
• SEO and Content Optimization: - Utilize SEO best practices to improve content visibility and search engine rankings. - Conduct keyword research and implement optimization techniques to drive organic traffic and enhance user experience.
• Performance Analysis and Reporting: - Monitor and analyze content performance using tools like Google Analytics and Hubspot. - Provide regular reports to stakeholders, highlighting successes and areas for improvement.
• Team Collaboration: - Work closely with cross-functional teams, including product marketing, design, sales and customer success, to ensure cohesive and effective content marketing efforts. - Provide guidance and support to external content creators and editors.
• Innovate and Implement New Channels: - Explore and implement new content distribution channels to expand reach and engagement. - Manage content launch dates and project deadlines using tools like content calendars and project management software (Monday.com).

Requirements

• 5+ years of experience in content marketing functions, digital marketing, or a similar role.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• SEO Expertise: Understanding of search engine optimization and content optimization techniques. Ability to stay updated with the latest SEO trends and algorithms.
• Proven track record of developing and executing successful content strategies.
• Experience in the IT services industry is a plus.
• Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and deadlines.
• Team-oriented, collaborative, and customer-focused, with the ability to work cross-functionally and build relationships.
• Strong Writing and Editing: Exceptional writing and editing skills to produce and refine high-quality content that tells a story and engages the audience.
• Data Analysis: Proficient in analyzing data from various sources, such as web analytics, keyword analysis, and A/B testing, to make informed decisions about content strategy.
• Technical Proficiency: Familiarity with content management systems, SEO tools, and social media platforms. Ability to navigate and utilize these tools effectively.

Preferred

• Growth Mindset
• Collaboration
• Customer Centricity