Responsibilities

• Own B2B content strategy and execution across LinkedIn, CRM email, and other owned channels.
• Build and manage an editorial calendar aligned with business priorities, campaigns, events, and audience moments.
• Develop messaging, content briefs, copy, publishing plans, and integrated content strategies.
• Turn research, campaigns, programming, product updates, and events into advertiser-facing stories.
• Develop content plans for major cultural, seasonal, industry, and programming initiatives.
• Support promotional events with LinkedIn, email, event promotion, recap, and follow-up content.
• Lead the content marketing execution for video and fandom-focused initiatives.
• Develop case studies and customer success stories using approved business outcomes and proof points.
• Support vertical marketing, sales enablement, Mid-Market, and demand-generation campaigns.
• Monitor content performance and use engagement and audience data to improve future content.

Requirements

• 7+ years of experience in B2B content marketing, integrated marketing, editorial strategy, brand storytelling, or related work.
• Hands-on experience managing owned social and CRM channels, especially LinkedIn and email newsletters.
• Strong writing, editing, and advertiser-focused storytelling experience.
• Experience developing content strategies and integrated editorial plans tied to business goals.
• Strong project management experience managing multiple content workstreams and deadlines.
• Experience translating research, audience insights, data, and performance results into marketing content.
• Experience partnering with creative teams to brief, review, and launch content.

Preferred

• Advertising, media, entertainment, streaming, ad tech, or technology industry experience.
• Demand-generation or lifecycle marketing experience.
• Experience developing content for verticals such as CPG, Retail, QSR, Auto, Financial Services, Technology, or Entertainment.
• Experience with video series, interview content, customer stories, or event programming.
• Experience with CRM, social publishing, analytics, and project management tools.
• Experience working with syndicated research or third-party measurement providers.