Responsibilities

• Partner proof: Turn Rec deployments into case studies, testimonials, and short-form video assets. Build a reusable library of quotes, story snippets, and proof points that Sales, ABM, and events can pull from directly.
• AI narrative: Translate Rec's AI capabilities into clear, concrete stories for Parks & Recreation and private rec operators, grounded in real workflow change, not abstract AI messaging.
• Sales and campaign assets: Build the decks, one-pagers, proposal content, landing pages, and email copy that Sales and Growth Marketing use in live opportunities and ABM campaigns, modular enough to adapt by market, persona, and stage of the buying process.
• Editorial ownership: Set and run Rec's content calendar and voice across the website, blog, and social channels, with an eye on SEO and how AI-driven answer engines (AEO) surface content.
• Interviewing and synthesis: Interview partners, Sales, Product, and Customer Experience directly, and turn messy input into content that's accurate, credible, and fast to ship.
• Cross-functional partnership: Work closely with Growth Marketing (which owns demand gen, ABM strategy, and pipeline systems), Sales, Product, and Customer Experience so content ships in service of active deals and campaigns, not in isolation.

Requirements

• 5-8 years of B2B content marketing experience, ideally at a startup or scale-up, with real case studies, customer stories, or sales enablement assets you can point to, not just blog posts.
• A strong, clear writer across formats: long-form articles, case studies, video scripts, sales decks, and web copy.
• Comfortable picking up the phone to interview a customer or partner and turning that conversation into a story. This role is closer to journalism than copywriting.
• Working knowledge of SEO and how AI/answer engines (AEO) surface content, and how to write for both.
• Experience partnering directly with Sales or Demand Gen to build assets that get used in live deals, not just published and forgotten.
• A self-starter who's comfortable owning strategy and execution alone in a lean team. This isn't a role for someone who wants to manage a team of writers on day one.

Preferred

• Bonus: experience with vertical B2B/AI storytelling, or coordinating short-form video production.