Responsibilities

• B2B Content Creation: Research, outline, and draft educational blog posts, industry articles, and foundational sections for corporate whitepapers and case studies.
• Advanced Content Optimization: Infuse keyword strategies (SEO) and clear, authoritative structuring (GEO) into digital copy to maximize visibility across Google and conversational AI engines.
• Corporate Communications & PR: Assist in drafting official press releases, company announcements, and media pitches aimed at elevating our public profile.
• Sales Enablement Support: Write and edit copy for corporate sales sheets, B2B email marketing campaigns, product presentations, and landing pages.
• B2C/Consumer Touchpoints: Occasionally draft consumer-friendly blog posts, website copy, or FAQs to explain Powercast's technology to the general public.
• Social Amplification: Convert technical B2B articles into engaging, platform-specific copy for professional networks (primarily LinkedIn) and occasional consumer channels.

Requirements

• Currently pursuing a degree in English, Journalism, Communications, Marketing, or a related field.
• Exceptional writer with a knack for technical storytelling and explaining complex concepts simply.
• Strong interest or foundational understanding of SEO; highly curious about AI search behaviors and GEO.
• Excellent research and interviewing skills—comfortable diving into technical subject matter.
• High attention to detail with strong proofreading and editing capabilities.
• Must be able to be on-site in our Pittsburgh, PA office, and available during common business hours.

Benefits

• A Strategic B2B Portfolio: Published writing samples spanning technical whitepapers, PR, and digital content that prove you can write for corporate audiences.
• Cutting-Edge Marketing Skills: Real-world experience implementing GEO strategies, putting your resume significantly ahead of the curve.
• Direct Mentorship: Daily collaboration with the Marketing Director to refine your corporate voice and content strategy skills.
• Tool Familiarity: Practical experience using Hubspot for content management and distribution.