Responsibilities

• Deliver and optimise SEO/GEO‑focused content that positions Westfield Health as a trusted thought leader.
• Plan, write and repurpose high‑quality content across blogs, web pages, reports, infographics and video.
• Lead keyword research, on‑page optimisation and AI‑search performance improvements.
• Analyse content performance using tools like Google Analytics, SEMrush and Search Console to drive continual optimisation.
• Shape on‑site content strategy using user behaviour insights, search intent and data patterns.
• Collaborate with PR, marketing and subject experts to deliver joined‑up, high‑impact content.
• Drive the blog strategy, prioritising SEO‑led topics and new features to boost engagement and conversions.
• Stay ahead of SEO, GEO and generative AI trends, proactively testing and implementing new ideas.

Requirements

• Curious, proactive mindset with a drive to test new ideas and stay ahead of emerging trends and technologies.
• Strong SEO/GEO expertise, including keyword planning, on‑page optimisation, technical SEO principles and EEAT best practice.
• Excellent writing skills, able to produce clear, accurate copy in multiple styles across a range of channels.
• Self‑starter who can work independently, manage timescales and take initiative.
• Experience using CMS platforms (ideally WordPress) and SEO tools such as SEMrush, Google Analytics and Search Console, plus the ability to use customer and market insights to shape content.

Benefits

• £28,000 - 32,000.00 dependent on experience
• Matched pension scheme
• Health Cash Plan
• Westfield Rewards
• Surgery Choices Private Health Insurance
• Free use of onsite gym
• 25 days annual leave plus 1 in lieu of Christmas period.
• Cycle to work scheme