Responsibilities

• Capture in-park content, including videos and images, to use throughout the park's integrated marketing campaigns. This includes being in the park regularly to capture content of guests and events to use for organic and paid campaigns.
• Create engaging social media content, collaborating with the General Manager to align visuals with park goals.
• Manage in-house social media calendar consisting of Facebook, Instagram, TikTok, LinkedIn, and YouTube for multiple park locations.
• Design and build email marketing campaigns and incorporate content from all brand pillars.
• Analyze and track campaign performance to understand the behaviors of our ICPs.
• Manage and improve our content library to keep videos, images, and design files accessible and organized.
• Remain informed of social media and video-centric marketing trends and find new opportunities to optimize our efforts to grow and retain our customer base with an emphasis on our core ICPs.
• Build and design artwork for social campaigns, digital advertising, and print collateral.
• Manage outreach and campaigns to partner with influencers and third parties to promote the three brand pillars of the company.
• Content marketing project management including timelines, schedules and task lists for campaigns and initiatives.

Requirements

• BA/BS or relevant experience preferred
• Experience in social media management and video content creation
• Creativity and a keen eye for visual storytelling
• Super-freakin-awesome communication skills
• Experience with Adobe Creative Suite or similar software preferred
• Artistic eye for imagery and videos
• Well-versed in modern computing platforms and proficient in using Google Workspace

Preferred

Benefits