Content Marketing Coordinator

Ann Arbor, MI (Hybrid)

$50K/yr – $60K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own content and asset creation that fuels demand, from writing and web pages to email builds and sales collateral, with CMS publishing and testing baked in.

  • Campaign content and CMS publishing for demand gen and nurture
  • email asset creation, QA, and segmentation powering nurture programs
  • Sales collateral and partner assets to drive conversions and follow-up

Job Description

Responsibilities

  • Create campaign assets aligned to approved messaging, including web content, email content, and supporting collateral.
  • Publish and maintain approved website content in WordPress, including blog posts, landing pages, and content updates.
  • Build and quality-check segmented email sends and supporting campaign components in marketing systems.
  • Support ongoing nurture and follow-up programs tied to inbound interest and campaign engagement.
  • Produce and maintain sales-facing collateral that supports conversion and objection handling.
  • Support partner/webinar initiatives through promotional assets and follow-up content.
  • Collaborate with Marketing Operations to review performance and run content/creative tests that improve results over time.
  • Manage assigned work in Jira, communicate progress proactively, and support team delivery goals.

Requirements

  • Demonstrated successful experience in digital marketing, demand generation, content marketing, or a related role
  • Strong writing and editing skills across digital formats (email, web, collateral)
  • Experience working in a CMS (WordPress or similar) and comfort publishing content
  • Strong initiative and a proactive mindset
  • Excellent organization skills and attention to detail
  • Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices
  • Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy.
  • Experience creating simple graphics or assembling assets using tools like Canva (or similar).
  • Ability to manage multiple deliverables at a time

Preferred

  • Basic understanding of SEO and how content supports organic visibility.
  • Comfort interpreting basic performance metrics to support iteration (email + landing page performance).
  • Familiarity with B2B SaaS marketing and segmented audience targeting.

Benefits

  • With a full range of insurance benefits ( Medical, Dental, Vision, Life, Short-term Disability & Pet ) plus additional perks to boot (Flex PTO, Professional Development and Wellness Budgets, 401k with company match, Volunteer Time Off, and much more! )
DocNetwork logo

DocNetwork

4.3 Glassdoor

DocNetwork is the leading electronic health record system for camps, child care and schools. Our mission is to bring the lightweight side of the medical industry onto the web. A collaborative effort between doctors, nurses and directors, DocNetwork helps manage health forms, allergies, medications and illness/injury tracking for camps, child care and schools. DocNetwork also offers online registration, travel and emergency medical protection, and medical supplies. Over 1,000 camps, child care and schools across the world utilize DocNetwork. DocNetwork is located in Ann Arbor, Michigan, and has over 20 incredible team members, all working together to solve challenging problems, make a real impact, and build something big.

Founded in 2009
Ann Arbor, Michigan, USA
38 employees (1 in marketing)
77% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
31K
Traffic Source Mix
Search
37.2%
Direct
49.4%
Referral
9.2%
Social
3.4%
Paid
0.6%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1