Responsibilities

• Content Creation & Social Media
• Create original, high-performing content for paid social (Meta, TikTok), organic social (Instagram, TikTok, YouTube), and product campaigns
• Shoot and edit on-brand video content
• Be comfortable on camera as a face of the brand
• Produce product demos, lifestyle and fishing content, educational content, and short-form video
• Collaborate with the marketing team to concept, shoot, and edit content
• Test and iterate ad creatives and turn UGC into scalable paid assets
• Stay ahead of trends and continuously test new formats
• Creator, Affiliate & Pro Programs
• Manage and grow ambassadors, influencers, affiliates, and Pro Program members
• Review and onboard Pro applicants (e.g., licensed captains) and creator partners
• Maintain accurate databases (contacts, segmentation, licenses, partner details)
• Serve as a primary point of contact for creators, affiliates, and Pro members
• Track performance, deliverables, and ROI across all partners
• Execute campaigns tied to product launches and marketing initiatives
• Manage affiliate operations (UpPromote): Tracking referrals and performance. Managing commission payouts and reporting. Optimizing onboarding and workflows
• Coordinate product seeding and sampling: Create and manage Shopify sample orders. Track and report on product seeding performance
• Partnerships & Social Commerce
• Manage brand partnerships and creator collaborations
• Coordinate deliverables, timelines, and payments

Requirements

• 2–5+ years in content creation, influencer marketing, partnerships, or community management
• Proven experience creating high-performing social content (especially short-form video)
• Comfortable being on camera and representing a brand
• Experience managing creators, affiliates, ambassador programs, or Pro-style communities
• Strong organizational and operational skills
• Familiarity with Shopify, affiliate platforms, and social commerce tools
• Experience with copywriting, blog writing, or website content is a plus
• Excellent communication and relationship-building skills
• Passion for fishing, outdoor, or coastal lifestyle is a plus

Preferred

• Pro-style communities experience