Content Marketing Associate

New York City, NY (On-site)

$85K/yr – $105K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

AI-powered editorial impact: own end-to-end content from research to publishing and optimize for organic and AI search, while turning expert knowledge into accessible material.

  • Editorial: end-to-end ownership from research through publish for organic and AI search rankings.
  • Knowledge extraction and accessibility: partner with attorneys to translate expertise for general audiences and ghostwrite on LinkedIn; repurpose to posts, emails, and clips.
  • AI workflows and analytics: build scalable drafting pipelines, repurpose long-form into multiple formats, own rankings, referrals, and conversion signals.

Job Description

Responsibilities

  • Own an editorial vertical end-to-end: research, draft, and ship long-form articles, explainers, FAQ hubs, and landing pages that rank in organic and AI search
  • Partner with our attorneys to extract expertise and make it accessible to a general audience
  • Support webinar content: speaker prep, talking points, follow-up recaps, and repurposed clips
  • Build AI workflows to scale research, drafting, and content variants
  • Repackage long-form into LinkedIn posts/carousels, email sequences, and short clips
  • Ghostwrite for our attorneys on LinkedIn in a voice that's recognizably Manifest
  • Partner with newsletter editors on segmentation and conversion
  • Own the metrics: organic rankings, social referral traffic, newsletter conversions, AI search citations, and attributable consults

Requirements

  • 3+ years writing in a regulated industry (finance, insurance, legal, or similar)
  • Comfortable extracting knowledge from subject-matter experts
  • Building AI-powered workflows
  • Owning distribution as much as creation

Preferred

  • SEO/AEO experience
  • Track record growing a LinkedIn or newsletter audience