Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and the latest industry trends to enhance brand awareness.
• Create, edit, and manage high-quality content, including blog posts, white papers, case studies, email campaigns, and videos.
• Manage the company's LinkedIn account, including creating and scheduling posts, managing paid ads, and monitoring analytics.
• Increase employee engagement on LinkedIn by providing resources and producing content through Sprout Social’s Advocacy tool.
• Adapt and produce both organic and paid content that matches the tone and look of existing materials, ensuring a clear brand voice that aligns with company values and key messaging.
• Manage project workflows, establish deadlines, and ensure timely content delivery.
• Conduct keyword research and incorporate SEO best practices to improve website performance and increase traffic.
• Collaborate cross-functionally with digital, design, product, and sales teams to create content that supports and enhances marketing campaigns.
• Coordinate with external writers, agencies, and other vendors as needed.