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UC San Diego

Content Marketer

San Diego, CA (Hybrid)

$37/hr – $68/hrMid Level5+ years exp

Posted 6 months ago

Job Summary

Drive strategic, audience-focused content marketing for UC San Diego’s Rady School graduate programs to boost visibility and enrollments.

  • Own end-to-end content strategy and multi-channel execution (social, newsletters, blog, video) for Rady graduate programs.
  • Must-have: 3-5 years of professional writing in higher education or related field.
  • Standout: Hybrid work model (2 on-campus days, 3 remote) with occasional evenings/weekends.

Job Description

Responsibilities

  • The Content Marketer uses analytical skills and strategic planning to independently create and implement strategic communications plans for a wide variety of graduate business degree programs with the goal of identifying target audiences and crafting a plan to reach that audience and persuade them to consider and ultimately enroll in a Rady School of Management degree program.
  • The position is a writer and storyteller, executing integrated written and visual content strategies that strengthen the Rady School’s visibility and reputation across diverse audiences including prospective students, current students, alumni, academic and business leaders.
  • The position ensures all messaging reflects the Rady School’s mission, vision, and brand positioning.
  • The position interprets trends, conducts data analysis, and conducts research on the efficacy and cost/benefit of a variety of communication strategies and creates and initiates communication strategies in alignment with Rady School goals.
  • The position conducts interviews with alumni, faculty, and students independently identifying a theme that will resonate with targeted audiences.
  • This position also proposes, creates, and edits written content (and some graphics) across multiple channels including social media, newsletters, video, blog, website, and email journeys to help achieve key marketing and communication goals.
  • The position requires exceptional writing, storytelling, and project management skills, as well as the ability to translate complex information into compelling, audience-centered communications and visuals that reflect the Rady School’s brand voice.
  • This position has a hybrid work schedule with 2 days/week on campus and 3 days remote. Occasional evenings and weekends may be required (rare).

Requirements

  • 3-5 years of professional writing experience in content marketing, digital communications, or related role within higher education, corporate, or nonprofit environments.
  • Exceptional writing, storytelling, and project management skills, as well as the ability to translate complex information into compelling, audience-centered communications and visuals.
  • Editing experience.
  • Familiarity with AP style.
  • Bachelor’s degree in communications, marketing, journalism, literature or related field with a writing focus, and/or equivalent combination of education and experience.
  • Experience developing, creating, and adapting content re: multiple platforms including social media, websites, blogs, email newsletters and drip campaigns.
  • Knowledge of branding principles and experience maintaining consistency across channels.
  • Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
  • Experience developing strategic content aligned with an organizational brand as well as meeting marketing/sales/lead generation goals for distinct audiences.
  • Experience creating communication campaigns linked to a measurable goal.
  • Experience developing, managing and adapting content across multiple platforms including social media, websites, blogs, email newsletters and drip campaigns.
  • Strong experience linking goals/themes to a variety of media platforms.
  • Strong experience independently identifying topics, subject matter, etc. that would appeal to targeted audiences, writing with a marketing/promotions approach.
  • Strong experience storytelling, writing interesting, accurate informational pieces, articles, web announcements, social media posts, background pieces, magazine features.
  • Experience conducting interviews and creating original content.
  • Strong experience using email marketing platforms (Marketing Cloud), CRMs (Salesforce) project management software (Asana).
  • Experience creating designs and customizing templates re Canva.
  • Experience interpreting Google Analytics to inform communications strategies.
  • Experience conducting market research and competitive analysis as well as analyzing audience insights.
  • Knowledge of content management systems, social media management tools.

Preferred

  • Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences.
  • Understanding of UC San Diego brand, communication protocols and channels.
  • Experience in the educational field
  • Experience with A/B testing and performance-driven content optimization.
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UC San Diego

Recognized as one of the top 15 research universities worldwide, our culture of collaboration sparks discoveries that advance society and drive economic impact. Everything we do is dedicated to ensuring our students have the opportunity to become changemakers, equipped with the multidisciplinary tools needed to accelerate answers to our world’s most pressing issues.

Founded in 2016
San Diego, California, USA
22K employees (372 in marketing)
ucsd.edu

Salaries

Posted range

$37/hr – $68/hr

Taken straight from the job posting.

See all UC San Diego salaries

Marketing Team

Marketing Team Size
372 (2% of company)

Funding

Total Funding
$30.2M
Last Raise
$15M
Grant, 13 days ago

Funding History

  • Mar 2026
    Grant • $15M
  • Sep 2024
    Grant • $10M
  • Aug 2023
    Grant

Traffic Signals

Monthly Visitors
10.9M
Monthly Google Ads Budget
$502.5K
Traffic Source Mix
Search
39.6%
Direct
53.7%
Referral
5.3%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~21.8K

Recent News

Report finds UC San Diego freshmen not prepared for college-level math, writing classes
Nov 14, 2025 • The Center Square
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Content Marketer

UC San Diego · San Diego, CA · Hybrid