Responsibilities

• Creating engaging content for website and social media posts.
• Planning and executing campaigns to increase brand awareness and drive sales.
• Optimizing website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC).
• Monitoring and analyzing key performance metrics such as traffic, engagement, and conversion rates.
• Conducting market research to identify trends, opportunities, and customer preferences.
• Collaborating with internal teams and external vendors or agencies to coordinate integrated marketing campaigns.
• Testing and optimizing marketing tactics to improve ROI.
• Staying updated with digital marketing trends and best practices.
• Assisting with the planning and execution of various digital marketing assets (e.g. photography, videography) for use in social, web, and other marketing materials
• Keeping content up to date on DOWL's digital platforms.

Requirements

• Bachelor's degree in Marketing, or related field from an accredited university.
• Minimum two years’ digital marketing experience, preferred in an architecture/engineering/construction industry-related experience.
• Proficiency with social media management platforms such as Social Sprout, Hootsuite, or Buffer preferred.
• Intermediate Microsoft Outlook, Word, Excel, and PowerPoint skills.
• Basic proficiency using Adobe Creative Cloud (InDesign, Dreamweaver, Illustrator, Photoshop, Lightroom).
• SEO experience and tools such as SEMrush, Ahrefs, and Moz preferred.
• The ability to drive is essential for fulfilling the role effectively.
• Ability to type accurately at a reasonable pace (not less than 40 words per minute).

Preferred

• Deltek experience
• Photography/videography experience
• Adobe Creative Cloud proficiency (InDesign, Dreamweaver, Illustrator, Photoshop, Lightroom)
• SEO tools knowledge (SEMrush, Ahrefs, Moz)

Benefits

• great benefits
• culture of integrity, professionalism, and teamwork