Responsibilities

• Use analytical skills and strategic planning to independently create and implement strategic communications plans for a wide variety of graduate business degree programs with the goal of identifying target audiences and crafting a plan to reach that audience and persuade them to consider and ultimately enroll in a Rady School of Management degree program.
• Execute integrated written and visual content strategies that strengthen the Rady School’s visibility and reputation across diverse audiences including prospective students, current students, alumni, academic and business leaders.
• Ensure all messaging reflects the Rady School’s mission, vision, and brand positioning.
• Interpret trends, conduct data analysis, and conduct research on the efficacy and cost/benefit of a variety of communication strategies and create and initiate communication strategies in alignment with Rady School goals.
• Conduct interviews with alumni, faculty, and students independently identifying a theme that will resonate with targeted audiences.
• Propose, create, and edit written content (and some graphics) across multiple channels including social media, newsletters, video, blog, website, and email journeys to help achieve key marketing and communication goals.
• Translate complex information into compelling, audience-centered communications and visuals that reflect the Rady School’s brand voice.
• Maintain a hybrid work schedule with 2 days/week on campus and 3 days remote; occasional evenings and weekends may be required.

Requirements

• 3-5 years of professional writing experience in content marketing, digital communications, or related role within higher education, corporate, or nonprofit environments.
• Exceptional writing, storytelling, and project management skills, as well as the ability to translate complex information into compelling, audience-centered communications and visuals.
• Editing experience. Familiarity with AP style.
• Bachelor’s degree in communications, marketing, journalism, literature or related field with a writing focus, and/or equivalent combination of education and experience.
• Experience developing, creating, and adapting content re: multiple platforms including social media, websites, blogs, email newsletters and drip campaigns.
• Knowledge of branding principles and experience maintaining consistency across channels.
• Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
• Experience developing strategic content aligned with an organizational brand as well as meeting marketing/sales/lead generation goals for distinct audiences.
• Experience creating communication campaigns linked to a measurable goal.
• Experience developing, managing and adapting content across multiple platforms including social media, websites, blogs, email newsletters and drip campaigns.

Preferred

• Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences
• Understanding of UC San Diego brand, communication protocols and channels
• Experience in the educational field
• Experience with A/B testing and performance-driven content optimization.