Responsibilities

• Own the full content lifecycle: ideation, scripting, shooting, editing, and publishing
• Develop and execute a clear growth strategy aligned with the brand’s niche
• Identify and act on trends within the creator ecosystem
• Collaborate with and manage creators to produce consistent, high-quality content
• Track performance metrics and continuously optimize content strategy
• Maintain and evolve the brand voice
• Support planning, coordination, and execution of creator events and community activations

Requirements

• Have experience growing an Instagram page from the ground up
• Have worked with a brand, agency, or media company
• Are a full-stack creator (scripting, shooting, editing)
• Can manage and direct other creators effectively
• Have a strong understanding of the Indian creator ecosystem
• Are data-driven and intentional with content decisions

Preferred

• Have your own creator portfolio or personal brand
• Have experience with collaboration-led content strategies
• Are deeply in tune with what’s currently working on Instagram