Responsibilities

• Content Strategy
• - Evolve the global content strategy aligned to pipeline, revenue and category positioning
• - Translate business priorities and campaign briefs into clear content roadmaps
• - Ensure content strategy spans the full funnel, from awareness through conversion and expansion
• - Execute a zero-click content strategy that delivers value directly within channels (LinkedIn, email, search results), reducing reliance on clicks while increasing reach, engagement and brand authority
• AI-Enabled Content Production System
• - Design and operationalize a scalable, AI-supported content production engine
• - Develop workflows, prompts and processes that transform content campaign briefs into high-quality, channel-ready content
• - Establish standards for content reuse, repurposing and modular content development
• - Improve production efficiency without compromising brand voice or quality
• Content Execution
• - Own the editorial calendar and content library aligned to campaign priorities and business goals
• - Lead the creation and repurposing of high-impact content across formats (thought leadership, reports, campaigns, web, email, social)
• - Ensure consistency in brand voice, messaging and quality across all channels
• - Partner with internal SMEs and external resources to produce differentiated, credible content
• Pipeline & Campaign Alignment
• - Partner with Demand Generation, Product Marketing and Sales to develop content that drives pipeline and accelerates deals
• - Ensure all major campaigns are supported by content mapped to buyer journey stages and conversion goals
• - Align high-value offers (HVOs) and supporting content to measurable campaign outcomes
• - Support sales enablement with relevant, high-performing content assets
• Performance Measurement & Optimization
• - Define and measure KPIs for content performance continuously refining the content strategy based on the data
• - Track and report content’s contribution to engagement, conversion and pipeline influence
• Cross-Functional Leadership
• - Serve as the central point of coordination for content across marketing, sales and partner teams
• - Ensure content workflows are clearly defined, scalable and consistently executed
• - Proactively identify risks and opportunities to improve content execution