Responsibilities

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drive revenue and significantly impact sales.
• Publish at least three new written pieces of content per week.
• Edit, proofread and improve writers’ posts.
• Interview internal subject matter experts for content.
• Direct company email marketing efforts, including newsletters and automated workflows.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution
• Work closely with the sales team to identify content topics and develop editorial calendar.
• Rely on content analytics and reporting to inform decisions.
• This includes Google Search Console, GA4, CRM, Semrush, Behavioral Data and various other tools as needed
• Lead search engine optimization SEO/GEO efforts for website and content.
• Produce premium content, including eBooks, pillar pages, self-selection tools and other offers used to convert our audience.
• Distribute content via social media for community engagement and long-term content promotion.

Requirements

• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Incredible people skills.
• Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.
• Has interview skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Has a team mentality.
• Operates well with giving and receiving feedback
• Bonus skills: HubSpot experience, print or broadcast journalism training.

Preferred

• Bonus skills: HubSpot experience, print or broadcast journalism training.

Benefits

• Paid time off
• Sick Leave
• 8 Paid Holidays
• 401k with up to 4% company match
• Health benefits including Medical, Vision, and Dental