Responsibilities

• Participate in internal brainstorming sessions, bringing energy and creativity
• Develop tone, style, voice for all branded marketing materials
• Takes an active role in working on concept development, refinement and editing of marketing collateral
• Collaborate with stakeholders to identify and execute message testing opportunities
• Ensure consistency in brand messaging and across all customer touchpoints
• Own the editorial calendar across website, blog, email, and social media.
• Identify content opportunities based on SEO insights, campaign priorities, social and industry trends, and audience needs.
• Create video content to incorporate into social media and other channels.
• Translate seasonal campaigns and product launches into integrated content plans.
• Leverage AI tools to scale content development for blogs, landing pages, product descriptions, and social media.

Requirements

• Bachelor's Degree required in English, Communications, or Journalism
• Minimum of 3+ years of experience as a copywriter required with strong editorial writing and editing skills
• Minimum 2 years of content planning and execution experience for product brands.
• Agency experience is a plus
• Content generation for use in various types of consumer-facing print and digital marketing materials
• Script writing and concept creation
• Working knowledge of SEO strategy and keyword optimization
• Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.)
• Understanding of AI tools, platforms and best practices that may be used in the content creation process
• Ability to work with a variety of stakeholders to inform/produce content and content strategies

Preferred

• Agency experience is a plus
• Experience with fitness or wellness-related content development is a plus

Benefits

• We offer an excellent compensation package and team-oriented work environment with growth opportunities.
• Some of our outstanding benefits include:
• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs