Content Manager

Responsibilities

• Independently develop and execute content and influencer strategies that align with clients' brand goals, target audiences, and campaign objectives, using creative judgement to determine content themes, messaging, and campaign approaches.
• Manage content calendars for various clients across industries and markets, including content planning, graphic ideation and management, and copywriting.
• Lead creative ideation, write original copy and clear creative briefs, and provide creative guidance to designers and other creators.
• Identify, evaluate, and recruit influencers based on audience fit, engagement quality, brand suitability, and budget, per campaign
• Manage influencer relationships, outreach, negotiations, contracts, deliverables, and deadlines.
• Review content for quality, brand consistency, accuracy, and applicable advertising disclosure requirements.
• Coordinate content usage rights and permissions for paid promotion with internal teams and creators.
• Manage and execute paid social media boosts and campaigns as related to social media services, influencer management and other client goals.
• Manage campaign budgets, maintain clear records, and produce monthly client recaps with insights and recommendations, participate in client meetings, and maintain ongoing client communication.
• Test and evaluate content and influencer strategies, track campaign performance and use findings to develop client insights and improvements to content, creative direction and influencer partnerships.

Requirements

• 1-3 years of experience in social media content or influencer marketing; agency experience preferred.
• Hands-on experience with Facebook/Instagram paid ad campaigns (Meta Ads Manager) strongly preferred.
• Experience assisting with or managing influencer campaigns, from sourcing through reporting.
• A portfolio of social content or campaigns you've contributed to - internship, coursework, freelance or personal brand work all count - ideally with measurable results.
• Excellent writing, editing, storytelling, and creative briefing skills.
• Working knowledge of major social platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Experience or coursework in sourcing and vetting influencers, negotiating partnerships, and managing creator relationships.
• Ability to interpret campaign metrics such as reach, engagement, clicks, conversions, and return on ad spend.
• Familiarity with social publishing, analytics, project management, and influencer discovery tools (e.g. Meta Business Suite and Sprout Social).
• Understanding sponsored content disclosures, licensing, and brand safety.

Preferred

• Basic video editing, design, or on-camera content creation skills are a plus.