Responsibilities

• Write, edit, and update content across: Paid media creative concepts
• Email (marketing and lifecycle)
• Website pages and landing pages
• Blog and educational content
• Translate campaign strategy, pricing changes or promotions, and product updates into clear, compelling customer-facing messaging
• Generate new creative angles, messaging directions, and content ideas
• Write and develop creative briefs that give clear direction and drive strong execution
• Maintain and refresh existing content as products, offers, or programs evolve
• Ensure messaging accuracy and consistency across channels
• Create creative assets in-house where appropriate, using modern and AI-powered tools to generate visuals, layouts, and content adaptations
• Use AI and automation-friendly tools to quickly produce, adapt, and refine content without relying on design for every update
• Campaign Support and Execution: Support the execution of marketing initiatives, including campaigns, lifecycle programs, and launches
• Bring creative concepts to life within marketing platforms and tools
• Work comfortably within marketing platforms and content systems, using tooling and AI-assisted features to implement updates efficiently and troubleshoot basic issues
• Provide clear direction and feedback to designers to support efficient execution
• Help manage updates across platforms and tools as campaigns change or scale
• QA content across channels to ensure correctness, clarity, and alignment
• Performance-Informed Updates: Review creative performance metrics across channels (e.g. engagement, CTR, CVR, retention signals)
• Identify which messages, formats, and creative approaches perform best across channels
• Apply learnings to future campaigns and ongoing lifecycle content
• Stay up to date on competitive messaging, positioning, and creative trends.
• Regularly review competitor sites, ads, emails, and landing pages to identify opportunities and gaps
• Support testing efforts through new concepts, messaging angles, and creative variations
• Cross-Functional Collaboration: Partner cross-functionally on campaign launches, pricing messaging, and promotions
• Collaborate with Social/Affiliates to align content themes and positioning
• Work with Product, Operations, and Development on launches, feature updates, and member communications