Responsibilities

• Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives.
• Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content.
• Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities.
• Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings.
• Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group).
• Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc.
• Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements.
• Collaborate with cross-functional teams to ensure brand consistency and messaging alignment.
• Stay up-to-date with industry trends, best practices, and emerging content marketing techniques.
• Other duties as assigned