Content Manager

Connecticut, USA (On-site)

$50K/yr – $55K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the short form content engine for a local ice cream catering brand across in-store and on-location shoots, with a focus on unscripted storytelling, audience engagement, and local search visibility.

  • Content Ownership: Plan, shoot, and edit 4-6 weekly videos across TikTok, Instagram, and YouTube Shorts to drive shop traffic.
  • Local Discovery: Create content and optimize for local SEO signals to boost rankings for terms like “Ice cream near me.”

Job Description

Responsibilities

  • Plan and execute a weekly content strategy across TikTok, Instagram, and YouTube Shorts
  • Identify trends, create concepts, and consistently produce engaging content that will drive traffic to our shops and catering
  • Travel between locations to film content regularly
  • Capture customer reactions, team culture & behind-the-scenes, product shots (scoops, toppings, specials)
  • Create 4-6 short-form videos per week
  • Interview guests/customers, team members, and managers
  • Capture authentic, unscripted moments and tell stories that highlight our brand, people, and community
  • Support Google Business Profiles by uploading photos & videos and posting updates and events
  • Create content that helps us rank for keywords like “Ice cream near me” and “Best dessert spots in [town]”
  • Attend and capture in-store events, fundraisers, and community activations; be available during weekends and key events

Requirements

  • Must submit a portfolio or social media examples
  • Experience with editing tools (CapCut, Adobe, Final Cut, etc.)
  • Reliable transportation
  • Willingness to travel between shop locations
  • Flexible schedule -- weekends and events are required
  • Comfortable working in fast-paced, public-facing environments

Preferred

  • Experience with local SEO/Google Presence (Google Business Profiles)

Benefits

  • Travel reimbursement
  • Growth opportunities within a fast-growing franchise
Ben & Jerry's Connecticut logo

Ben & Jerry's Connecticut

Connecticut Ice Cream Catering Birthday Party? Corporate event? Wedding? Family Reunion? Let our Catering service turn your next gathering into an ice cream extravaganza. From set-up to clean-up, we do it up with our Ice Cream Trucks so you can party on! It's like having your very own Ben & Jerry's scoop shop right at your own event. We have over 27 euphoric ice cream flavors, which can be served in cones or cups, sundaes or smoothies, ice cream bars or ice cream cakes. Just let us know when, where, and how many & we'll turn any size event into an ice cream party! We have years of experience throwing ice cream socials and we will work with you to ensure your next event is a success. Request a catering quote today.

Founded in 2010
Canton, Connecticut, USA
5 employees

Traffic Signals

Monthly Visitors
492K
Monthly Google Ads Budget
$70.1K
Traffic Source Mix
Search
55.9%
Direct
33.2%
Referral
6.5%
Social
3.4%
Paid
0.8%

Headcount Trend

Current headcount: ~5

Marketing Team

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