Content Management Specialist

Grand Rapids, MI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the multi-channel owned media strategy and content planning, aligning assets and messages to customer relevance and business value while driving cross-functional collaboration, testing, and process improvements across Brand Experience, Category, Media, and Ops.

  • Owned Media: strategy and execution across channels with audience targeting and message sequencing.
  • Content & Planning: lead integrated planning, asset allocation, and cross-functional collaboration to ensure cohesive campaigns.
  • Optimization & Learning: build a testing roadmap and share insights to improve effectiveness and reduce costs.

Job Description

Responsibilities
  • Own the strategy and execution of assigned owned media channels, including building send logic, audience targeting, and message sequencing.
  • Develop, manage, and evolve a testing roadmap; share learnings with the broader team on what’s working and what isn’t.
  • Lead and facilitate the content planning process to ensure solid integrated marketing from strategy to execution.
  • Collaborate closely with Brand Experience, Category, Media, and Business Ops teams to build and execute marketing plans.
  • Choreograph content and channel placement with requestors in planning and execution.
  • Review and approve/reject work requests, audience lists, and send logic before execution — applying a quality-control lens and raising questions when inputs don’t look right.
  • Proof and approve content.
Requirements
  • Bachelor’s degree in Communications, Marketing, and/or Advertising preferred.
  • 3–5 years of retail marketing or content development experience is required.
  • Interactive content development, retail marketing, and basic understanding of Microsoft Office Suite.
  • Good project management skills. Ability to educate others, multi-task, and work collaboratively.
  • The ability to lead through ambiguity and influence cross-functional teams is critical.
  • Strong attention to detail with the instinct to slow down, verify, and ask clarifying questions when something looks off — even when inputs come from trusted partners.
  • Comfortable working at pace through a high volume of work in a rapidly evolving owned media environment.
Preferred
Benefits
  • Meijer Rewards
  • Weekly pay
  • Scheduling flexibility
  • Paid parental leave
  • Paid education assistance
  • Team member discount
  • Development programs for advancement and career growth
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Meijer

It takes guts to start a business during the Great Depression. And it takes vision to keep it going.Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Nearly thirty years later, his son, Fred, pioneered the world's first-ever supercenter, laying the groundwork for what we are today: a multi-billion-dollar household name in retail. But we’re not stopping there. We recently launched the nation’s largest grocery home-delivery service, once again reinventing the grocery shopping experience. While a lot has changed over the years, one thing remains the same: we are still family-owned. That sense of family is fundamental to everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years.So, if you share our pioneering spirit and take pride in helping others, we would love to connect with you. And together, we can bring more good to life and our community.

Founded in 1934
Grand Rapids, Michigan, USA
30K employees (1,534 in marketing)