Content Lead

Responsibilities

• Build content franchises. Launch two or three named, recurring formats (a weekly equity-comp column, a webinar series, a short-form video show, an annual report on how tech employees manage money). Keep what earns an audience; kill what doesn’t.
• Own strategy and the calendar. Decide what Titan says (equity comp, tax, concentrated positions and Titan Diversify, planning for tech households, and why 0.40% full-service beats a 1% RIA or DIY) and run one calendar so every idea ships as five assets.
• Run every channel. Own LinkedIn (Clay’s daily posts in his voice, plus growing the company page), Reddit, X, Instagram, TikTok, and YouTube. Show up credibly in r/fatFIRE and the equity-comp corners of X, with no astroturfing.
• Grow the newsletter and webinars into lead engines. Write and grow a weekly newsletter tech professionals actually open. Run webinars end to end, coach advisors on camera, and turn each session into four to six pieces.
• Make compliance fast. Every client story gets an internal record and every public claim goes through compliance review, with testimonials under the SEC Marketing Rule.
• Enable sales. Sit in on calls and give advisors and AEs the explainers, objection-handling pieces, and client stories that close deals.
• Measure and scale. Own the brand dashboard (reach, followers, engagement, branded search, share of voice vs. competitors, and Reddit/X sentiment). Once the numbers justify it, make the case for your first hire.

Requirements

• A real writer. 5+ years in writing or content marketing, including 2+ as a reporter, editor, or staff writer. You can write an RSU tax explainer a Google L6 would forward.
• Audience builder. You’ve grown an audience from near zero on more than one platform, and you can bring the numbers, including what failed.
• Franchise builder. You’ve created a named, recurring format people came back for, and it shifted how they saw the brand.
• AI-native. Claude, ChatGPT, Perplexity, Descript, and gen-media tools are core to how you produce. You can show how they changed your weekly output.
• Fluent in money. You know equity comp, tax, and investing well enough to catch an advisor’s mistake. You have 2+ years writing about personal finance, investing, or fintech.
• Self-sufficient. You make your own graphics, slides, landing pages, and basic video cuts.
• In-house operator. You have 2+ years inside a company, not an agency. When you see something broken, you fix it and ship.
• Fast and versatile. Your portfolio shows speed and range, not just polish.

Preferred

• Experience in a regulated industry, working alongside compliance
• On-camera or live hosting experience, and the ability to coach others
• Newsletter (Beehiiv, Substack, HubSpot) or webinar production experience
• Video editing beyond the basics
• Experience managing a writer, editor, or contractor
• You’ve been the customer: equity comp at a tech company, with opinions about the advice you got