Content Lead (Marketing / GTM Engineer)

San Francisco, CA (On-site)

$120K/yr – $160K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own content strategy and execution with a strong SEO/AEO focus, balancing hands-on writing, AI-assisted scaling, and occasional outsourced writer management to drive indexed performance.

  • Content ownership: blogs, landing pages, use case pages, and newsletters driving SEO/AEO growth.
  • Strategy and execution: plan, write most copy, and optimize existing content to improve indexed results.
  • Team leadership: optionally manage outsourced writers while staying hands-on and data-driven.

Job Description

Responsibilities

  • Own all indexed content: blogs, landing pages, use case pages, and newsletters
  • Plan and execute a content strategy focused on SEO and AEO performance
  • Write the majority of the content personally while using AI tools to scale output
  • Optionally manage a small team of outsourced writers, while remaining hands-on
  • Continuously update and improve existing content to maintain and grow indexed performance

Requirements

  • 2-6+ years content strategy experience
  • Proven SEO/AEO track record at a fast-growing company
  • Strategist and executor, not oversight-only
  • Data-driven, analytical mindset
  • SF 5 days in-person
  • AI-fluent content production

Preferred

  • Proven track record building a successful content strategy at a fast-growing company with strong SEO/AEO results
  • Comfortable being both the strategist and the primary executor of content production
  • Fluent use of AI tools to scale content output without sacrificing quality
  • Experience managing outsourced writers while remaining hands-on
David Joseph & Company logo

David Joseph & Company

Our services include performance management, leadership development, organizational design, employee engagement, compliance, and workforce planning. Whether you're looking to optimize your workforce, enhance leadership, or implement forward-thinking HR strategies, we provide solutions that align with your goals and drive sustainable growth.

Kanata, Ontario, CAN
4 employees

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Current headcount: ~5

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