Responsibilities

• Lead the application and evolution of Massanutten Resort’s brand voice and messaging standards
• Develop messaging strategies supporting seasonal campaigns, promotions, and resort initiatives
• Create compelling written content that supports marketing performance and revenue goals
• Ensure consistency of tone, storytelling, and positioning across all guest-facing communications
• Support digital guest experiences through UX-informed and conversion-focused messaging
• Partner with cross-functional teams to translate operational offerings into clear guest benefits

Requirements

• 5+ years in brand content, copywriting, or content strategy
• Experience operating as a senior individual contributor within a marketing or brand team
• Strong portfolio demonstrating both brand storytelling and performance-driven copy
• Deep understanding of conversion messaging and digital user behavior
• Familiarity with email marketing platforms, CMS environments, project management tools (e.g., Asana or similar)

Preferred

• Experience writing for multi-channel campaigns and hospitality, travel, lifestyle, or experiential brands
• Comfort leveraging AI tools while maintaining brand standards and editorial quality
• Basic knowledge of usage rights and legal compliance for written content
• Experience maintaining messaging templates and libraries to improve efficiency