Content Lead

San Francisco, CA (On-site)

$120K/yr – $150K/yrSenior Level2+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the full content lifecycle to build a storytelling engine across social, website, and product launches, turning ideas into assets and measurable stories for audience impact.

  • Content Strategy: Own calendar and storytelling choices across social, website, product launches, and customer narratives with design collaboration.
  • Production & Editorial: Plan shoots and shepherd content from concept through publish, including founder and customer stories.
  • Distribution & Performance: Edit, tailor, publish, and use data to drive future creative decisions.

Job Description

Own the full content lifecycle to build a storytelling machine across social, website, product launches, and customer narratives, shaping what gets produced and how it resonates with audiences.

  • Content Strategy: Own calendar across social, website, product launches, customer stories, and company moments. Identify the stories, trends, and moments worth turning into content. This will be in partnership with our in-house Designer.
  • Production & Editorial: Plan and execute shoots including pre-production of product demos, founder/executive content, customer stories, event coverage, b-roll, and podcasts, brand moments. Own the production process from concept through capture.
  • Editing & Packaging: Edit short-form and long-form assets, write captions, create platform-specific cuts, and prepare content for LinkedIn, Instagram, X, TikTok, YouTube, and the website.
  • Publishing & Distribution: Publish content across key channels, adapt messaging by platform, and maintain a consistent brand voice across social and web.
  • Performance & Improvement: Track content performance, identify what is working, test new formats, and use data to improve future creative decisions.
  • Cross-Functional Collaboration: Work with marketing, partnerships, product, sales, and leadership to surface strong stories, support launches, and turn internal momentum into external narratives.
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Founded in 2022
San Francisco, California, USA
45 employees (6 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
64.5K
Traffic Source Mix
Search
5.2%
Direct
74.3%
Referral
9.6%
Social
10.2%
Paid
0.5%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
1