Content & Growth Strategist

New Orleans, LA (On-site)

$85K/yr – $95K/yrFull time

Posted 3 months ago

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Job Description

Job DetailsJob Location: Premium Parking Headquarters - New Orleans, LA 70130Position Type: Full TimeSalary Range: $85,000.00 - $95,000.00 Salary/yearJob Shift: Standard Business HoursJob Category: General BusinessTo bridge the gap between our high-level brand philosophy and the analytical rigor of sales. You will own the full content lifecycle—from the "Great Places" narrative in our blogs to the high-conversion CTAs in our drip campaigns—ensuring we don't just produce strong content, but valuable content that generates measurable sales leads. Essential Functions and Responsibilities Major Responsibility: You will be responsible for translating our mission into a high-velocity lead generation engine, utilizing AI to scale production while ensuring every word adheres to the specific nuances of our industry and brand. Brand & Voice Ownership Act as the final "vibe-checker" for all content. Ensure 100% adherence to terminology (e.g., "spaces" not "stalls/spots") and our "vibrant, walkable cities" narrative.  AI-Native Production Leverage an AI-stack to draft, research, and scale content for blogs, newsletters, and social media 3–5x faster than traditional methods.  Utilize AI without losing brand "soul." Lead Generation & Workflows Utilize ZoomInfo WebSights to identify high-intent visitors. Build automated ZoomInfo Workflows that trigger personalized, nuanced outreach. Event & Sales Integration Work hand-in-hand with the Sales & Marketing Manager on trade shows and in-person events. Lead the strategy and execution for partner webinars focused on retention and new acquisition. Optimization & Testing Partner with Growth Operations to A/B test headlines, CTA buttons, and email structures to build a "pipeline of success" for the sales team. QualificationsJob Qualifications Required 3–5 years in B2B Content Marketing or Growth Marketing. Technical Stack: Proficiency in ZoomInfo (WebSights/Workflows), Salesforce (or similar CRM), and AI tools (Claude, Jasper, etc.). Preferred Qualities Analytical Mindset: You prioritize MQLs and conversion rates over vanity metrics like impressions.
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Premium Parking

Premium Parking® is the leader in Free Flow, gateless parking management — using our proprietary technology, GLIDEPARCS®, to power 1,400+ locations across the USA, enabling millions of seamless parking sessions every year.Founded in 2005, we combine the expertise of a national parking operator with the innovation of a technology company. Our proprietary GLIDEPARCS® platform transforms parking assets into smarter, more profitable, and frictionless operations. From municipalities and healthcare systems to universities, hospitality, retail, and mixed-use developments, Premium delivers tailored solutions that meet the unique needs of every partner.🚗 Our Services | Ensuring your asset has the best path to success. Marketing & Signage – SEO, signage plans, PicPathTM digital wayfinding, Lock the Block® partnershipsPayments & Credentialing – CameraPay® with FraudGuardTM, TextPay®, Cloud Permits®, FolioChargeTM, kiosks, and third-party integrationsCompliance – GLIDE Eye LPR®, digital citations, immobilization, and vendor managementCustomer Support – 24/7/365 U.S.-based support with 95% first-call resolutionAccount Management – Dedicated account managers and streamlined market oversightReporting & Intelligence – Real-time dashboards, monthly financial packages, and advanced reportingStaffing & Vendor Management – Onsite staffing, janitorial, and coordinated vendor servicesRisk & Financial Solutions – Liability protection, claims management, capital financing, and flexible structures

Founded in 2005
New Orleans, Louisiana, USA
309 employees