Organic Growth & Content Strategist at MoreVisibility | Florida, NY

MoreVisibility

Organic Growth & Content Strategist

Florida, NY (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive strategic organic growth for client websites through SEO, AI-informed content, and cross-functional leadership.

Must-have: Lead SEO and content audits, roadmaps, and client buy-in.
Standout: Demonstrated ability to present SEO/GEO-driven strategies and persuade clients.

Job Description

Responsibilities

auditing websites, identifying search-driven growth opportunities, shaping AI-informed content strategies, and guiding clients through the changes required to improve business KPIs through increased organic visibility.
Copywriting is part of the work (the execution of your strategy), but the primary value is analysis, strategic planning, and consultative leadership.
This position is 75% strategy / 25% content creation and is designed for someone who is energized by diagnosing problems, designing solutions, and influencing clients to take action.
analyzing the web presence of our clients, developing a vision and roadmap for improving the client's business KPIs using content, and then writing content and working with a designer where needed to bring that vision to life.
you will be working on improving the client’s business KPIs through several growth channels, including organic search (SEO), generative AI, and social media.
collaborate closely with our SEO, Design, Analytics, and Account Management teams and report to our SVP of Digital Services.
Lead comprehensive SEO & content audits of client websites, identifying structural, topical, and competitive gaps that hinder or could improve organic growth.
Develop actionable, prioritized organic search growth roadmaps , focused on improving business KPIs using content, SEO fundamentals, and AI-search considerations.
Assess and optimize clients’ visibility within both traditional search engines and generative AI answer engines , including content architecture, entity optimization, and brand authority signals.
Own the strategic narrative by presenting findings, advocating for recommendations, and securing client buy-in through clear, confident communication.

Requirements

Excellent writing skills (digital copy) required – samples will be requested.
Demonstrated experience building and presenting SEO/GEO-driven content strategies, not just producing content.
Strong understanding of organic search fundamentals
Experience with or strong interest in generative AI’s impact on search visibility and how brands must adapt content to surface in AI-generated responses.
Ability to analyze website performance data (GA, GSC, SEO tools) and turn findings into prioritized action.
Excellent communication skills with the ability to persuade, educate, and guide clients on strategic decisions.
Strong writing and editing skills (digital copy), demonstrating clarity, structure, and persuasive reasoning.
Expert attention to detail.
Understanding of website UX, content architecture, and the relationship between content, design, and conversion.
Understanding of website fundamentals and general limitations.

Benefits

full benefits package and employee perks

MoreVisibility

4.5 Glassdoor

MoreVisibility is a Digital Strategy leader and part of a very select group of agencies certified in both Google Ads and Analytics. Our team includes specialists in SEO/AIO, SEM, Brand Strategy, Content, Social Media, and Analytics.Our team is performance driven, strategy-led and AI powered. We are wired to deliver you results and success. MoreVisibility is proud to be a six-time INC 500/5000 recipient. Our industry credentials are unparalleled and our commitment to client education and delivering results set us apart.The greatest strength of MoreVisibility is our highly skilled, collaborative and tenured team. We make a difference. Our knowledge, dedication and enthusiasm continue to help our clients make meaningful improvements in the profitability of their marketing campaigns.Please explore the insights and resources on our website. We would welcome an opportunity to learn about your marketing objectives and see how we can support achieving your goals.

Founded in 1999

Boca Raton, Florida, USA

35 employees (17 in marketing)

www.MoreVisibility.com

89% recommend to a friend

91% CEO approval