Content Growth Lead, Creator Partnerships

New York City, NY (On-site)

$213K/yr – $288K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end Creator Services distribution program across major platforms, building automated workflows, guiding multi-disciplinary teams, and shaping monetization-aligned growth strategies.

Lead cross-platform distribution strategy and partnerships
Build and scale a high-performing team and analytics capabilities

Job Description

Responsibilities

Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
Lead innovation in short-form and mid-form content optimization.
Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
Design and implement standardized performance measurement frameworks across all distribution endpoints.
Build with AI to find opportunities for automation, optimization, and workflow improvements.
Build, lead, and mentor a high-performing team.
Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
Set clear performance metrics and goals aligned with overall business objectives.

Requirements

10+ years of building and leading large teams and working in matrixed operating structures experience
Knowledge of distribution networks and channel P&Ls
Bachelor's degree or equivalent
Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
Experience negotiating VP-level contracts with channel partners and agencies
Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
Experience driving growth through and with cross-functional teams including inside sales, technical, marketing, segmentation, legal (contracts)
7+ years of experience in digital content distribution, platform partnerships, or creator economy operations
Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta)

Preferred

10+ years of managing and developing high performance teams experience
Master's degree or equivalent
Experience in Go-To-Market, Business Development, Sales, or Consulting

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon Game Studios

At Amazon Game Studios, our mission is to be the most player and partner-obsessed company in gaming. We’re supported by Amazon to pursue bold creative visions, ‘find the fun’ in our products, ship only when ready, and create extraordinary growth opportunities globally and across all platforms. We have one of the most exciting and daring roadmaps in the industry. We are actively developing and publishing a portfolio of original IP and high-ambition games we hope players love and play for years to come. We aspire to create compelling destinations to discover new games and in-game content. With Amazon Luna, Twitch, Amazon Retail, Prime Video and more, we’re inventing within an incredible sandbox to connect players and developers to the games and communities they’ll love and extend in-game experiences in new and thrilling ways. In short, we consider ourselves upstarts, dedicated to the long game and more than willing to take risks along the way. We cultivate a creative, come-as-you-are environment around our people to enable their best work, ensure all are heard and celebrated, and enable ownership over a culture that ultimately belongs to them. Their story is the story of Amazon Game Studios. From engineers to artists, development managers to designers, product managers to program managers, our teams create games, products, and services as varied as we are. We invite those interested in being part of something new to explore our openings and join us.

Founded in 1998

Seattle, Washington, USA

1.4K employees

www.amazongamestudios.com