Responsibilities

• Define and grow Thresh's brand presence across social channels, with a focus on LinkedIn across both the Company page/feed and founder profiles and posts
• Set the content strategy and editorial calendar for the brand and founders, experiment constantly with what resonates, and use what you learn to sharpen voice and grow reach
• Create and maintain Thresh-owned voice guides, prompt libraries, and content templates so the engine compounds over time and the marginal cost of great content drops
• Own an interview-based content motion: run recorded sessions with the founders and team on a reliable weekly/bi-weekly cadence, using a structured framework (industry commentary, client story, company/product POV, and the personal) to reliably produce multiple posts per person and feed
• Turn raw thinking into polished drafts in each person's authentic voice, leveraging Thresh's AI tooling, then manage a fast, low-friction approval pass so posting actually happens
• Build and protect the cadence—weekly planning, nudges, scheduled posting times, and calendar discipline—so the program runs without depending on any one executive's free time
• Brand / company page: Thresh's institutional voice and proof—brand storytelling, case studies, thesis pieces, newsletter cross-posts—grown as a real audience, not a bulletin board
• Founder channels (two lanes): Develop and maintain genuinely distinct voices and audience strategies for each founder so they reach different personas rather than echoing each other
• Multi-surface calendar: Build and manage a single unified content calendar spanning brand, founder, website, and newsletter—so the surfaces reinforce one another rather than operating in silos
• Own the relationship with any external content agency or contractors—briefing, quality control, and ensuring all voice assets and calendars remain Thresh property

Requirements

• 4–7+ years in content, social media, brand, or editorial —ideally spanning both brand storytelling and executive/founder content, with hands-on ownership of channels you grew.
• A social-media-native. You love the work of social—you live in the feeds, you have instincts for what travels, and building and growing channels energizes you rather than draining you.
• A communicator who finds the emotional core. In a company of builders, you're the one who can articulate why the work matters and make people feel it. You turn technical craft into stories that resonate.
• A proven voice-capture method. You can demonstrate brand and founder work where the subject—not the writer—comes through clearly, and you have a repeatable process for getting there.
• Editorial judgment and taste. You hold a high bar, you know the difference between real resonance and slop, and you're comfortable telling anyone—including a founder—that a draft isn't good enough yet.
• Program discipline. You run cadences, calendars, and stakeholders reliably. You are the reason things ship on time—the productive, persistent force that keeps busy people accountable.
• AI Native. You use modern AI tools and content platforms fluently to accelerate creation and scale voice without sacrificing authenticity.
• Multi-surface fluency. Comfort across social channels, company pages, websites, and newsletters—and an understanding of how owned content shapes brand visibility, including in AI-generated search.

Benefits

• Competitive compensation with performance bonus upside (full-time) or a competitive rate and clear scope (contract)
• Healthcare benefits and 401(k) with company matching (full-time)
• High ownership of one of Thresh's most valuable assets—how the firm and its founders show up in the market
• The chance to build a content engine Thresh may one day offer its own clients—this is dogfooding our own service line
• A culture built on clarity, craft, and outcomes, with a commitment to human competency amplified by AI tools