Lead, refine, and elevate content quality across three in-house brands. Ensure accuracy, clarity, and consistency across high-visibility print and digital content. Collaborate closely with cross-functional teams which include marketing, technical writing, legal, design, and global content partners—to uphold brand voice, improve content usability, and ensure cohesive messaging across all consumer touchpoints. Provide edits and reviewing content but also provides strategic guidance, oversees content quality across campaigns, and acts as a subject matter expert in editing standards, style guidelines, and industry best practices. Impeccable attention to detail, strong ability to provide feedback, and the ability to manage complex, fast-paced workloads. Proofread, edit, review, and occasionally write content according to brand voice, user experience principles, and platform standards across a wide range of materials including product listings, packaging, manuals, blogs, emails, scripts, social content, and more. Conduct final campaign-level reviews to ensure cohesive messaging, maintain brand tone, correct errors, and uphold high editorial quality across all deliverables. Maintain exceptional attention to detail in a fast-paced environment to ensure all print and digital content is error-free and user-friendly. Stay updated on industry trends, evolving style guides, and best practices in editing and publishing; present findings to the team and initiate improvements to internal workflow. Oversee rewrites and restructuring of marketing and some technical content to improve clarity, readability, flow, and consumer usability while preserving intended meaning and tone. Enforce and uphold brand voice, editorial guidelines, and copyright/ethical standards across all published materials. Act as the point person for final editing decisions, ensuring continuity and quality in content output. Modify, review, and implement updates to internal style guides; conduct competitor research and share insights to elevate team standards. Own editing strategy and execution across packaging, marketing, retail, and product copy to ensure consistency and alignment with industry expectations. Provide strong editorial feedback and partner closely with marketing and technical copywriters to execute best practices. Serve as a subject matter expert on Marketing content, including formatting, phrasing, SEO, and style guide application. Manage high-visibility and high-complexity content, ensuring accuracy, consistency, and market competitiveness. Liaise with CHN content writers, U.S. content teams, and project managers to ensure consistent language and asset uniformity across global content. Review and refine third-party microcopy to meet brand and usability standards. Collaborate with Legal and Marketing teams to ensure claims accuracy, compliance, and correct trademark usage.