Responsibilities

• Own and continuously optimize our three welcome email series for new supporters, new one-time donors, and new monthly donors
• Develop all fundraising campaign content for 2–3 annual campaigns (World Refugee Day, Giving Tuesday, end-of-year/holiday, etc) with the goal of increasing donor acquisition
• Emails
• Landing pages
• Site pop ups
• Social posts
• Work with the Marketing Operations Manager to analyze email performance data (open rates, click-through rates, conversion rates) and use insights to improve future copy
• Collaborate with the Assistant Director of Growth to monitor campaign performance, identify opportunities for improvement, and make adjustments in real-time to ensure that fundraising goals are met
• Develop and maintain a consistent, compelling organizational voice across all written channels
• Continuously refine LiNK’s voice and update internal communications guide as needed

Requirements

• 3+ years of experience in nonprofit fundraising communications, direct response copywriting, or a closely related field where email conversion was a primary responsibility
• Strong portfolio showcasing a range of formats: long-form storytelling, email communication, and campaign copy
• Experience using performance data (open rates, CTR, conversion metrics) to inform and improve content strategy
• Experience managing social media accounts for an organization or brand across multiple platforms
• Hands-on experience developing and executing integrated marketing campaigns across social media, email, and other channels
• Self-directed, proactive,, and comfortable pushing projects forward independently from start to finish
• Strong organizational skills with the ability to manage multiple tasks, deadlines, and priorities effectively

Preferred

• Knowledge of donor psychology and giving motivations
• Experience writing about complex humanitarian, social justice, or human rights issues for a general audience
• Ability to write with clarity and empathy about complex or sensitive topics
• Photography experience
• Working knowledge of graphic design
• Korean language proficiency